A practical tool for your next Short
Faceless Channel Brief Builder
Turn a reader, a problem and a useful promise into a focused channel brief.
Your inputs
Your entries are not sent by this tool. Download a copy before leaving.
Your result
A clear brief is a starting hypothesis. Test it through real production and audience evidence.
Make The Result Useful
Choose a viewer in a specific situation, then describe the task they need help with. State what you can demonstrate and what you will leave out. Use the finished brief to choose one pilot episode before expanding the topic list.
A clear brief is a starting hypothesis. Test it through real production and audience evidence.