Buffer Review
Buffer is a social media scheduler. Here is what it does, what it costs and who it suits, read from its own pages on the day shown.
Updated 25 October 2026. Every Buffer figure links to its source below.
Quick verdict
Pick DreamWild for 15 DreamCake videos or 20 story Shorts a month, 30 seconds each, with tax included in the price (Starter: $29 a month, or $24.50 a month billed yearly). Pick Buffer if you already have your videos and posts and want to schedule them across many platforms from one place, with a free plan to start.1 3
Buffer at a Glance
| Buffer | |
|---|---|
| In its own words | “Your social media workspace.”3 |
| Entry plan | Essentials: $6 a month per channel, or $5 a month per channel billed yearly ($60)1 2 |
| Free plan | Free plan, free forever: connect up to 3 channels, 10 scheduled posts per channel, 100 ideas, 1 user account1 |
| What the entry plan makes | Schedules and publishes content you bring; its AI Assistant helps with ideas, drafts and video scripts. The captured pages do not describe it generating video.3 4 |
| Publishing | Schedules to Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, X and Substack3 |
| Paying yearly | Billed yearly: Essentials $60 a year, Team $120 a year per channel; the page says save 2 months2 |
Buffer Plans
| Plan | Price | What it includes |
|---|---|---|
| Free | Free1 | Free forever, connect up to 3 channels, 10 scheduled posts per channel, 100 ideas, 1 user account, AI Assistant, insights1 |
| Essentials | $6 a month per channel, or $5 a month per channel billed yearly ($60)1 2 | Unlimited scheduled posts and ideas per channel, 1 user account, AI Assistant, advanced analytics, hashtag manager, first comment scheduling1 2 |
| Team | $12 a month per channel, or $10 a month per channel billed yearly ($120)1 2 | Everything in Essentials plus unlimited team members, access levels and content approval workflows1 2 |
What Buffer Does Well
- A free plan that is free forever, with up to 3 channels.1
- Schedules to many platforms beyond YouTube: TikTok, Instagram, Facebook, LinkedIn, Threads, Pinterest and more from one calendar.3
- Triage and reply to comments from all your channels in one dashboard, with insights on the free plan and advanced analytics on the paid plans.3 1
- Team features for agencies: unlimited team members, access levels and content approval workflows on Team.1
Who Buffer suits
Pick Buffer if you already have your videos and posts and want to schedule them across many platforms from one place, with a free plan to start.
Sources
- Buffer pricing, billed monthly, checked 25 October 2026.
- Buffer pricing, billed yearly, checked 25 October 2026.
- Buffer homepage, checked 25 October 2026.
- Buffer YouTube Shorts scheduling page, checked 25 October 2026.
Figures for Buffer are what its own pages said on the date shown. Prices change; check the source before you buy.
Frequently Asked Questions
What Is Buffer?
Buffer is a social media scheduler. It describes itself as “Your social media workspace”. Checked 25 October 2026.
How Much Does Buffer Cost?
Essentials: $6 a month per channel, or $5 a month per channel billed yearly ($60). Checked 25 October 2026.
Does Buffer Have A Free Plan?
Free plan, free forever: connect up to 3 channels, 10 scheduled posts per channel, 100 ideas, 1 user account. Checked 25 October 2026.
Who Is Buffer For?
Pick Buffer if you already have your videos and posts and want to schedule them across many platforms from one place, with a free plan to start.
What Does DreamWild's Starter Plan Make?
15 DreamCake videos or 20 story Shorts a month, 30 seconds each, from 1,500 credits a month.
